If you ask a San Diego County homeowner what the market’s like right now, you might get two completely different answers.

For some sellers, the market feels red hot: homes in prime neighborhoods, beautifully maintained, and priced in line with recent sales are going pending in a matter of days. Buyers are competing, and sellers are smiling.

For others, it’s unusually quiet: longer days on market, fewer showings, and buyers who seem to be in no rush. Higher interest rates, more inventory, and a slower pace mean buyers can take their time — and they are.

What’s driving the split?

It comes down to three things:

1. Location & Demand – Some areas are simply more competitive right now.

2. Condition & Presentation – Move-in ready is winning.

3. Pricing Strategy – Homes priced to reflect today’s market (not last year’s) are getting offers.

Whether you’re in the “red hot” category or the “quiet” one, knowing where you stand — and creating the right strategy — is key to getting results.

💡 Thinking of selling? Let’s start with a custom home value report and strategy session so you know exactly how to position your home in today’s San Diego market.